![]() Amazon has fitted the new Kindle Fire with its all-new 'HDX' display which gives an impressive screen resolution of 1920x1200 at 323ppi on the 7-inch screen (there's also an 8.9-inch version available). ![]() It's also pretty light, weighing just 311g, ok so it's not as light as the new Nexus 7 but it's still more than easy enough to hold in one hand and watch movies. The angular design helps give the appearance of the HDX being much thinner than it actually is (9mm if you're wondering). The first thing you'll notice when you pick up the Kindle Fire HDX is the immediate change in design, instead of the smooth matte surfaces you'd find on the original Kindle Fire, the HDX is all angles and contrasts with a smooth matte back now joined with a glossy metallic top containing the speakers. This approach is even more evident in this latest range with the flagship Kindle Fire HDX, a 7-inch replacement to the original Kindle Fire, which boasts an above-HD display and powerful quad-core innards. It's a brave move that appears to have paid off and Amazon clearly has plans to stick by it. Of course it helps that Amazon's own media content offerings are on par with Apple's and arguably better than Google's.Īmazon's confidence in its content is evident in the Kindle's business model which makes a loss on the hardware but instead makes back all the profits thorugh content consumption. Since then Amazon has faced increasing rivalry, not least from the arrival of affordable, powerful Android tablets such as the new Google Nexus 7, and then of course there's Apple's own take, the iPad Mini Retina.ĭespite this the company has continued to thrive against the unending competition. The Amazon Kindle Fire HDX is the brand-new tablet from the company that arguably started the eReader craze with the original Kindle.
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